Product Scoreboard

The 3-slot system

1. Max 3 products live. Research only when a slot is open.
2. Never force it. If research takes 3 days, it takes 3 days.
3. Every test runs 5–7 days, 3–4 videos a day, mixing hook types.
4. Review on day 5–7: Cut, Keeper (one extension only) or Winner.
5. Winners get checked weekly for decline signals.

Daily routine

1. 9:00–12:30 Make videos, then schedule them 4 hours apart (9 · 1 · 5 · 9).
2. 1:15–4:00 Research if a slot is open, then build the store.
3. ~4:00 Post the new product's first video, schedule the second.
4. Night Log today's numbers here, learn for 30 minutes, plan tomorrow.

When to let a winner go

1. Views fading: last 7 days under half your best 7-day stretch.
2. Sales fading: last 7 days of orders under half your best week.
3. Hooks tapped out: 8–10 new variations and none come close.
4. Problems rising: refunds, complaints or shipping delays eating profit.
5. Season ending: Christmas gifts slow after about Dec 15–18.

1 signal: try a new angle or buyer. 2+ signals for a week: drop to 1 video a day and open the slot.

What makes a winner

• Wow in 2 seconds. The product does something visible and surprising on camera.
• Solves a real problem or is an obvious gift for a specific person.
• Not easy to find in stores or on Amazon at a lower price.
• 3×+ markup on your real cost (ignore new-shopper prices).
• Ships to the US in about 12 days or less, especially in Q4.
• No brand or character problems, and no claims you can't back up.
• Buying signals, not just views: "where do I get this?", saves, shares.

Hook formula (from 1M+ view videos)

• Name a person: "Do NOT let a ___ see this…" beat "POV: you're a ___" on the exact same footage.
• Strange first frame: big reaction or something odd, not a slow setup.
• Payoff by ~3 seconds, then repeat it in 3–5 settings.
• Other people react (jealous, laughing, shocked).
• CTA "Comment WORD", never "link in bio".
• 10–15 seconds of real content.

Margin vs. volume

At a higher margin, each order is worth more, so it takes fewer orders to reach the same profit, and paid ads stay affordable later. At a lower price, more people buy, but only if the lower price actually brings in enough extra orders to make up the difference.

Check it with the calculator below: it shows how many more orders a lower price needs just to break even.